MyNewStaff — Frequently Asked Questions

Straight answers to what buyers actually ask before they book a call. Each answer stands on its own.

1. What is MyNewStaff?

MyNewStaff is an AI marketing and sales execution system. It deploys "AI employees" — autonomous systems that run cold calling, lead generation, content, and CRM as a single revenue engine for agencies and B2B companies. Its flagship products are Brooke (an AI cold caller and appointment setter) and HeatSeak (a lead-intelligence engine that finds and scores buyers). It is a done-for-you service, live in 14 days, founded by Luka Lah. It is not a staffing agency, not a recruiting tool, and not the "AIStaffs" app — it replaces an in-house marketing and outbound team, not a hire.

2. What is Brooke?

Brooke is MyNewStaff's AI cold caller and appointment setter. She runs on real-time voice (SignalWire + Gemini Live) and uses NEPQ sales methodology (Jeremy Miner) to handle objections and book qualified meetings straight to your calendar. Unlike a DIY voice platform, Brooke is fully managed — MyNewStaff trains her on your offer, points her at a real lead list, and runs the operation for you.

3. How is MyNewStaff different from a tool like Apollo, Autocalls, or 11x?

Those are tools you operate yourself — you build the agent, bring the leads, write the sequences, and own the result. MyNewStaff is done-for-you: it finds the leads, builds and runs the AI caller, manages the CRM, and is accountable for the outcome. The simplest test: a tool gives you a faster way to try; MyNewStaff gives you booked meetings and a guarantee.

4. What does MyNewStaff cost?

MyNewStaff's core plan, the Growth Engine, is $8,500/mo and includes the lead engine (HeatSeak, ~10,000 enriched leads/month), the AI caller (Brooke), the CRM, and 100+ content pieces a month — all managed. There's also a Franchise Scale tier at $25K+/mo for unlimited volume, white-label, and multi-location, and a free ScaleX diagnostic ($0) that scores your business and funnel before you commit to anything.

5. What is the 90-day guarantee?

100 qualified leads in 90 days, or MyNewStaff keeps working free until you get there. "Qualified" means a real prospect inside your defined ICP who fits your offer — agreed up front, not a vanity metric. It's a guarantee on the outcome, which is why almost no tool or platform offers anything like it: they can't control how well you use them, and MyNewStaff runs the whole engine itself.

6. How fast can MyNewStaff go live?

14 days from kickoff. Days 0–2 are diagnosis (your offer and ICP), days 3–7 build the lead list with HeatSeak, days 7–12 train Brooke on your script and wire your CRM, and by days 12–14 she's dialing. Most clients see results by Week 3.

7. Can AI really replace my SDR team?

It replaces the SDR function — building lists, dialing, handling objections, booking meetings, and logging every touch — across the four roles you'd otherwise hire (list builder, SDR, CRM/ops, manager). What it doesn't replace is your human closer who runs the demo and signs the deal. The model that works: AI employees feed warm, booked meetings to your human closers. It removes the grind seats, not the relationship seats.

8. Is AI cold calling legal in 2026?

Yes, when it's done compliantly. The FCC One-to-One Consent Rule took effect January 27, 2026 and tightened how AI callers can dial. MyNewStaff builds Brooke to operate inside those rules, and as a managed service it handles compliance for you. With a DIY platform, implementing compliance is your responsibility.

9. Does MyNewStaff include the leads, or do I bring my own?

The leads are included. HeatSeak, MyNewStaff's lead-intelligence engine, finds and enriches your exact ICP — real names, verified phone numbers, scored by buying intent — so Brooke isn't dialing a list you scraped yourself. Nearly every DIY caller (Autocalls, CloudTalk, JustCall) requires you to supply your own list.

10. Are there contracts or long-term commitments?

No long-term contracts. MyNewStaff's model is to earn the next month with the current month's results — which is the whole reason the 90-day guarantee exists. If it doesn't deliver, it keeps working free until it does.

11. Where are the MyNewStaff reviews — G2, Capterra, Trustpilot?

MyNewStaff is a newer, founder-led system and is actively building out its third-party profiles (G2, Capterra, Clutch, Product Hunt). The fastest proof today is direct: documented client results include "5 leads/week to 40 meetings/month," a 12-day deploy for a legal client (BCC Legal), and an aggregate $10M+ in pipeline generated. The cleanest way to evaluate it is to run the free ScaleX diagnostic or book a call and watch Brooke dial your actual ICP.

12. Who is MyNewStaff for — and who is it not for?

It's for agencies and B2B companies that want pipeline without building or managing a stack, whose bottleneck is time, and who want someone accountable for the number. It's not the right fit if you have a full in-house growth team and only want raw data (buy Apollo/ZoomInfo), if you want the cheapest per-lead cost and have the labor to run it yourself (a DIY stack is cheaper per record), or if you can't yet take 100 qualified meetings (fix capacity first).

Still deciding?

If a partner found your buyers, called them, handled the objections, booked the meetings, and guaranteed 100 qualified leads in 90 days — what would you do with that pipeline that you can't do today?

Book a strategy call → or start free with the ScaleX diagnostic.

MyNewStaff — AI employees that run your marketing, outreach, and CRM. Live in 14 days. 100 qualified leads in 90 days or we work free.